Which type of research should you choose?
We offer our clients the following types of research:
Mystery shopper research
The one truly objective study that reveals the real customer experience in your business, the actual competencies of your staff and the effectiveness of your customer service system – and that will help you increase sales substantially – is mystery shopper research.
Public opinion research
Surveys conducted by telephone, by email or face to face let you hear directly the opinion of a customer or a prospective customer – the opinion that decides whether they buy.
Market research
Market research lets you understand a market before introducing a new product or service, and helps you anticipate operational risks and customer opinion.
Data collection
Professional data collection in the field, by telephone or online – a reliable foundation for any further market or consumer behaviour study.
Product and service launch research
Before you bring a new product or service to market, find out what your potential customers actually want and reduce the risk of failure before launch.
Brand research
Find out how consumers view your brand, what sets it apart from competitors and how to strengthen its position in the market.
Customer journey research
Examine the entire customer experience, from first contact with your brand through purchase and after-sales service – you will find where customers hit friction and where sales are lost.
Employer image research
Find out how your company is viewed by current and prospective employees, and strengthen your image as an attractive employer in the labour market.
Customer satisfaction research (NPS)
One of the most important indicators is NPS (Net Promoter Score), which shows customer loyalty and how likely customers are to recommend your company to others.
360° assessment
A comprehensive assessment of an employee or a team from several perspectives – managers, colleagues, direct reports and customers – giving an objective picture of strengths and areas for development.
Advertising effectiveness research
Before you launch an advertising campaign, check whether the message and the visuals have the effect you want on your target audience – you will save budget and increase return.
Event surveys
Event surveys help you assess participants’ experience, satisfaction and the quality of the event’s organisation. The feedback collected shows what participants valued most, which areas are worth improving and how to run even more successful events in future.
Face-to-face surveys (F2F)
Face-to-face surveys (F2F) are a quantitative research method in which respondents are interviewed in person. This method reaches a wide range of target audiences and produces reliable data.
Online surveys (CAWI)
Respondents complete the survey online at a time that suits them, using a computer or a mobile device.
Telephone surveys (CATI)
This method is particularly well suited to surveys of the general population, customers, employees and business representatives, where a representative sample and high data quality matter.
Customer satisfaction research (NPS)
One of the most important indicators is NPS (Net Promoter Score), which shows customer loyalty and how likely customers are to recommend your company to others.
Public opinion research
Surveys conducted by telephone, by email or face to face let you hear directly the opinion of a customer or a prospective customer – the opinion that decides whether they buy.
Mystery shopper research
The one truly objective study that reveals the real customer experience in your business, the actual competencies of your staff and the effectiveness of your customer service system – and that will help you increase sales substantially – is mystery shopper research.
Brand research
Find out how consumers view your brand, what sets it apart from competitors and how to strengthen its position in the market.
Employer image research
Find out how your company is viewed by current and prospective employees, and strengthen your image as an attractive employer in the labour market.
In-depth interviews
In-depth interviews are one of the most widely used qualitative research methods, helping you understand in detail the needs, motivations, opinions and behaviour of a target audience.
Focus group discussions
Focus group research – one of the most widely used qualitative research methods, allowing a detailed understanding of a target audience’s opinions, needs, expectations and behaviour.
Expert interviews
Expert interviews – a qualitative research method for gathering in-depth insight from experts in a particular field.
Customer journey research
Examine the entire customer experience, from first contact with your brand through purchase and after-sales service – you will find where customers hit friction and where sales are lost.
Product and service launch research
Before you bring a new product or service to market, find out what your potential customers actually want and reduce the risk of failure before launch.
Brand research
Find out how consumers view your brand, what sets it apart from competitors and how to strengthen its position in the market.
Mystery shopper research
The one truly objective study that reveals the real customer experience in your business, the actual competencies of your staff and the effectiveness of your customer service system – and that will help you increase sales substantially – is mystery shopper research.
Employer image research
Find out how your company is viewed by current and prospective employees, and strengthen your image as an attractive employer in the labour market.
