Public Opinion Surveys

Public Opinion Polls—What Are They?

Public opinion research – quantitative studies designed to give an objective assessment of the opinions, attitudes, expectations and behaviour of the population on issues of public importance. Public opinion research helps public sector institutions, municipalities, businesses and non-governmental organisations make data-driven decisions, plan change and assess the impact of the initiatives they run.

What do public opinion polls reveal?

Residents' opinions and expectations
The needs and priorities of society
Trends in public behaviour and attitudes
Changes that make it possible to assess the impact of decisions made

How are public opinion polls conducted?

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