Employer Image Survey
Employer Image Survey—What Is It?
Employer image research (employer branding research) helps you assess how your company is viewed by current employees, potential candidates and the labour market. It provides objective insight into the organisation’s reputation, employee expectations and the factors that drive the choice of an employer.
The findings support data-driven decisions, strengthen your employer image, help attract talent and increase employee loyalty.
What does the employer image survey reveal?
The organization's image as an employer
The expectations of employees and candidates
How the organisation's values are understood
Assessment of internal communication and organisational culture
How is an employer image survey conducted?
Where needed, qualitative and quantitative research methods are combined to obtain a complete picture of the organisation as an employer.
