Advertising effectiveness research
Advertising effectiveness research – what is it?
Advertising effectiveness research helps you assess how an advertising campaign reaches its target audience and what impact it has on consumer attitudes, brand awareness and purchase intent. It supports data-driven decisions, helps optimise your communication and increases the return on your marketing investment.
Depending on the objectives of the project, we can carry out advertising pre-testing before the campaign goes live, or advertising impact research once the communication activities have run.
What does advertising effectiveness research reveal?
How noticeable and memorable the advertising is
How clear and understandable the advertising message is
The impact of advertising on brand awareness and perception
The effect of advertising on purchase intent and consumer behaviour
How is advertising effectiveness research carried out?
Where needed, we run advertising pre-testing before the campaign launch, or advertising impact research after the campaign, to assess the results achieved and the effectiveness of the advertising.
