Telephone Surveys (CATI)
Telephone Surveys (CATI) — What Are They?
Telephone Surveys (CATI) – This is one of the most reliable quantitative research methods, allowing for the quick and efficient collection of data from the target audience. Interviews are conducted over the phone using a pre-prepared questionnaire, and responses are recorded in a computerized survey system (CATI – Computer-Assisted Telephone Interviewing).
This method is particularly well-suited for surveys of residents, customers, employees, and business representatives when it is important to ensure a representative sample and high data quality.
When Should You Choose Telephone Surveys?
Telephone Surveys are appropriate when:
- perform rrepresentative survey of the population;
- survey customers, employees, or business representatives;
- collect reliable quantitative data in a short period of time;
- reach respondents in different regions of Lithuania;
- ensure high-quality responses and oversight.
How are telephone surveys conducted?
Surveys are conducted using the CATI system, which allows for standardizing the interview process, monitoring data quality, and ensuring that responses are recorded accurately.
