{"id":5025,"date":"2026-07-29T12:28:28","date_gmt":"2026-07-29T12:28:28","guid":{"rendered":"https:\/\/shopper.mywebsite.lt\/in-depth-interviews\/"},"modified":"2026-08-06T13:07:14","modified_gmt":"2026-08-06T13:07:14","slug":"in-depth-interviews","status":"publish","type":"page","link":"https:\/\/shopper.mywebsite.lt\/en\/in-depth-interviews\/","title":{"rendered":"In-depth interviews"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5025\" class=\"elementor elementor-5025 elementor-4361\">\n\t\t\t\t<div class=\"elementor-element elementor-element-085e9a5 e-flex e-con-boxed e-con e-parent\" data-id=\"085e9a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f11bf5f e-con-full e-flex e-con e-child\" data-id=\"f11bf5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd9638 elementor-widget elementor-widget-heading\" data-id=\"3fd9638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">In-depth interviews<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d34a93f e-flex e-con-boxed e-con e-parent\" data-id=\"d34a93f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7100b elementor-widget elementor-widget-heading\" data-id=\"ab7100b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In-depth interviews\u2014what are they?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c90ef72 elementor-widget elementor-widget-text-editor\" data-id=\"c90ef72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>In-depth interviews<\/b><span style=\"font-weight: 400;\"> &#8211; are one of the most commonly used <\/span><b>k<\/b><span style=\"font-weight: 400;\">research methods, helping to gain a comprehensive understanding of the target audience\u2019s needs, motivations, opinions, and behavior. Insights gathered during one-on-one interviews are not always revealed through quantitative research.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e67d9 elementor-widget elementor-widget-heading\" data-id=\"f2e67d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When Should You Choose In-Depth Interviews?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e22d20a elementor-widget elementor-widget-text-editor\" data-id=\"e22d20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>In-depth interviews<\/b><span style=\"font-weight: 400;\"> are recommended when:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">understand customers&#8217; needs, expectations, and motivations;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to assess the perception of products, services, or a brand;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">conduct a market segmentation study;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to evaluate the customer experience and the decision-making process;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to prepare for a quantitative study or to supplement the results of a qualitative study.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e16ac elementor-widget elementor-widget-heading\" data-id=\"a7e16ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How are in-depth interviews conducted?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b82b9 elementor-widget elementor-widget-text-editor\" data-id=\"f6b82b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Interviews are conducted with representatives of the target audience or experts, following a pre-prepared interview guide. The data collected is analyzed, key insights are identified, and recommendations are provided to help make data-driven business decisions. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6ca831 e-flex e-con-boxed e-con e-parent\" data-id=\"c6ca831\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f57366d e-con-full e-flex e-con e-child\" data-id=\"f57366d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b75fa elementor-widget elementor-widget-heading\" data-id=\"b8b75fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Are you eager to find out the true state of customer service quality at your company?<br>Contact Us\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d845787 elementor-widget elementor-widget-uael-modal-popup\" data-id=\"d845787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"d845787-overlay\" data-trigger-on=\"button\" data-close-on-esc=\"no\" data-close-on-overlay=\"no\" data-exit-intent=\"no\" data-after-sec=\"no\" data-after-sec-val=\"1\" data-cookies=\"no\" data-cookies-days=\"1\" data-cookies-type=\"default\" data-custom=\"\" data-custom-id=\"\" data-content=\"saved_container\" data-autoplay=\"no\" data-device=\"false\" data-async=\"\" data-scroll-direction=\"down\" data-scroll-percentage=\"30\" data-scroll-element=\"\" data-page-views-enabled=\"no\" data-page-views-count=\"3\" data-page-views-scope=\"global\" data-sessions-enabled=\"no\" data-sessions-count=\"2\" class=\"uael-modal-parent-wrapper uael-module-content uamodal-d845787 uael-aspect-ratio-16_9 -popup\">\n\t<div id=\"modal-d845787\" class=\"uael-modal uael-center-modal uael-modal-custom uael-modal-saved_container uael-effect-1   uael-aspect-ratio-16_9\">\n\t\t<div class=\"uael-content\">\n\t\t\t\t\t\t<div class=\"uael-modal-title-wrap\">\n\t\t\t\t<h4 class=\"uael-modal-title elementor-inline-editing\" data-elementor-setting-key=\"title\" data-elementor-inline-editing-toolbar=\"basic\">Please fill out the form<\/h4>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uael-modal-text uael-modal-content-data clearfix\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t<span class=\"uael-modal-close uael-close-icon elementor-clickable uael-close-custom-top-right\" >\n\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t<\/span>\n\t\t\t<div class=\"uael-overlay\"><\/div>\n<\/div>\n\n<div class=\"uael-modal-action-wrap elementor-widget-button\">\n\t\t\t<div class=\"uael-button-wrapper elementor-align-center\">\n\t\t\t<a href=\"javascript:void(0);\" class=\"uael-trigger elementor-button-link elementor-button elementor-clickable elementor-size-sm\" data-modal=\"d845787\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text elementor-inline-editing\" data-elementor-setting-key=\"btn_text\" data-elementor-inline-editing-toolbar=\"none\" >Contact Us<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In-depth interviews In-depth interviews\u2014what are they? In-depth interviews &#8211; are one of the most commonly used kresearch methods, helping to gain a comprehensive understanding of the target audience\u2019s needs, motivations, opinions, and behavior. Insights gathered during one-on-one interviews are not always revealed through quantitative research. When Should You Choose In-Depth Interviews? In-depth interviews are recommended [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"disabled","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-5025","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/shopper.mywebsite.lt\/en\/wp-json\/wp\/v2\/pages\/5025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopper.mywebsite.lt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shopper.mywebsite.lt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shopper.mywebsite.lt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shopper.mywebsite.lt\/en\/wp-json\/wp\/v2\/comments?post=5025"}],"version-history":[{"count":1,"href":"https:\/\/shopper.mywebsite.lt\/en\/wp-json\/wp\/v2\/pages\/5025\/revisions"}],"predecessor-version":[{"id":5026,"href":"https:\/\/shopper.mywebsite.lt\/en\/wp-json\/wp\/v2\/pages\/5025\/revisions\/5026"}],"wp:attachment":[{"href":"https:\/\/shopper.mywebsite.lt\/en\/wp-json\/wp\/v2\/media?parent=5025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}